SOCIAL CONTENT STRATEGY BREAKDOWN: HEY BUD SKINCARE
Ohh, you thought we were done talking about Taylor Swift? GUESS AGAIN!
BY FAR, one of the only brands to have nailed the social content strategy for Tay-mania was the team at Hey Bud Skincare 🔥
While Pepsi, AAMI, Arnott’s, Dulux et al. were injecting their dollars into OOH (don’t get me wrong, they were fun & it was great to see), our dewy kings and queens over at Hey Bud Skincare were working swiftly & smarter…ly!
While TayTay was making her way to Melbourne & Sydney, the team over at Hey Bud were doing what every brand has been attempting to do for the last year, “be part of a cultural moment” & they NIPPED IT IN THE BUD *ba dum tss!*…here’re the stats (on 30+ pieces of Taylor related TikTok content - I couldn’t pick ONE piece to highlight, so, it was the WHOLE ACCOUNT)
đź‘€ 4.8M views
❤️ 245k likes
đź’¬ 2k comments
đź”– 9K saves
đź“© 4K shares
Hey Bud are incredibly consistent in their posting (1-3 posts per day) breaking up the occasional Taylor related post to make sure they’re not straying from their product centric posting (see: golden spoon, social team crawling out of a HB box etc etc) and it’s worked in their favour; the accounts grown 100-300 daily. Wild.
I can only hazard a guess to say that sales would’ve spiked over the time Taylor was in Aus - searches for Hey Bud Skin were UP between Feb 8-16.
I’m curious to see how they’ll ride the momentum they’ve created. They’ve leant really hard into their team’s passion points and been able to craft not just a story, but a journey that’s had a lot of people turn their eye towards them.
Switching gears to their Instagram where they’ve amassed 210K followers, a lot of their content has been aggregated (which is great) with an obvious few additions to what they’re posting (it’s fit for channel, fit for audience, it works really well).
All in all, Hey Bud Skin most definitely came, saw & conquered the moment.
What’s next?
I’ve got a few guesses, but, we’ll just have to wait and see 👌🏽
