THE CATALYST BLOG
Social media strategy insights, content creation tips, TikTok and Instagram algorithm updates, and digital marketing perspectives — written by Chris Khoury, Sydney-based brand and digital strategist.
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What to Look for in a Social Media Agency: The Honest Guide
Choosing a social media agency is one of the most important marketing decisions your business will make.How to Grow Instagram Followers for Your Business in 2026
Growing Instagram followers for your business in 2026 is not about hacks or posting schedules. Chris Khoury from Catalyst Communications breaks down what actually works — and what is quietly killing your growth.How the Instagram Algorithm Works in 2026
Instagram's algorithm has changed significantly heading into 2026. Chris Khoury from Catalyst Communications breaks down how Feed, Reels, Stories and Explore actually rank content and what brands need to do differently to get seen.How the TikTok Algorithm Works in 2026
TikTok's algorithm has changed significantly heading into 2026. Chris Khoury from Catalyst Communications breaks down how the For You page works today and what brands need to do differently to get seen.
SOCIAL CONTENT STRATEGY BREAKDOWN: HEY BUD SKINCARE
Ohh, you thought we were done talking about Taylor Swift? GUESS AGAIN!
BY FAR, one of the only brands to have nailed the social content strategy for Tay-mania was the team at Hey Bud Skincare 🔥
SOCIAL CONTENT STRATEGY BREAKDOWN: LAURENT BAKERY
While you’re all still GASPING for air over the RISE of Reesa Tessa and her VIRAL 50 part series “Who TF Did I Marry?”, let me introduce to you to Laurent Bakery in Melbourne & this BRILLIANTLY EXECUTED piece of social content 😍
GOOGLE CHROME PHASES OUT COOKIE TRACKING
🍪🪦 The cookie-pocalypse has started & here's what you NEED to know!
You may not have realised it but on Jan 4th, Google started testing tracking protection for 1% of its millions of Google Chrome users with the final rollout happening in H2 of 2024 for ALL Chrome users.
WHAT IS THE BEST TIME TO POST ON TIKTOK & INSTAGRAM?
What is the best time on social? Whether you’re looking for the best time to post on Instagram or the best time to post on TikTok this post has ALL your answers & it’ll SURPRISE you!
NPC LIVE STREAMING ON TIKTOK: WHAT IS IT?
Spend enough time on TikTok and you’ll notice that (almos) every 2nd live is some version of this…but WHAT is it & WHY has it taken over the platform?! Lets unpack NPC TikTok Live Streams!
How TikTok Recommends Videos: Unveiling the Magic of Personalised Content
TikTok's recommendation algorithm is an intricate system designed to provide users with a personalised feed of videos tailored to their interests and preferences. By analysing your interactions on the app, TikTok harnesses the power of machine learning to curate content specifically for you.
Instagram Ranking Explained: Understanding How Content is Prioritised
In a recent blog post, Instagram has shed light on the factors that influence the ranking of content on its platform. The social media giant aims to provide users with a better understanding of how their posts are prioritised in their followers' feeds. This article will summarise the key points from Instagram's announcement and explain the factors that determine the ranking of posts on the platform.
CHAT GPT: THE FUTURE OF AI
Chat GPT, or chat-based Generative Pretrained Transformer, is a powerful tool that allows users to interact with a computer program as if they were having a conversation with a real person. This technology has a wide range of applications, including customer service, language translation, and even entertainment.