THE CATALYST BLOG

Social media strategy insights, content creation tips, TikTok and Instagram algorithm updates, and digital marketing perspectives — written by Chris Khoury, Sydney-based brand and digital strategist.

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How the TikTok Algorithm Works in 2026

TikTok's algorithm has changed significantly heading into 2026. Chris Khoury from Catalyst Communications breaks down how the For You page works today and what brands need to do differently to get seen.
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Instagram Ranking Explained: Understanding How Content is Prioritised

In a recent blog post, Instagram has shed light on the factors that influence the ranking of content on its platform. The social media giant aims to provide users with a better understanding of how their posts are prioritised in their followers' feeds. This article will summarise the key points from Instagram's announcement and explain the factors that determine the ranking of posts on the platform.

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CHAT GPT: THE FUTURE OF AI

Chat GPT, or chat-based Generative Pretrained Transformer, is a powerful tool that allows users to interact with a computer program as if they were having a conversation with a real person. This technology has a wide range of applications, including customer service, language translation, and even entertainment.

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