Instagram Ranking Explained: Understanding How Content is Prioritised
In a recent blog post, Instagram has shed light on the factors that influence the ranking of content on its platform. The social media giant aims to provide users with a better understanding of how their posts are prioritized in their followers' feeds. This article will summarize the key points from Instagram's announcement and explain the factors that determine the ranking of posts on the platform.
So here’s how it works:
Interest: Instagram's algorithm takes into account the level of interest a user might have in a specific post. It analyzes various signals such as past engagement, likes, comments, and saved content to determine the relevance of a post to an individual user's interests.
Recency: The freshness of a post also plays a crucial role in its ranking. Instagram aims to show users the most recent and up-to-date content, ensuring that they are presented with timely information.
Relationship: The algorithm prioritizes content from accounts that users interact with regularly. If a user consistently engages with a particular account's posts, such as liking or commenting, the algorithm recognizes the relationship and prioritizes that account's content in the user's feed.
Frequency: The frequency of app usage is another factor in post ranking. Users who spend more time on the app are likely to see a wider variety of content, whereas those who use it less frequently may see only the most relevant posts.
Following: The number of accounts a user follows also impacts post ranking. If a user follows a large number of accounts, the algorithm has a broader pool of content to choose from, and the ranking becomes more competitive.
Usage: Instagram takes into consideration how a user interacts with the app. This includes factors such as the amount of time spent on the app, how far the user scrolls, and the engagement with different types of content, such as videos or photos.
Ads: Advertisements on Instagram undergo a separate ranking process. The algorithm considers various factors, such as the relevance of the ad to the user, the advertiser's bidding strategy, and the ad's performance history.
Instagram's ranking algorithm is designed to personalise users' feeds by considering factors like interest, recency, relationship, frequency, following, usage, and ad relevance. By understanding these factors, users can optimize their content to enhance its visibility and engagement. Instagram's aim is to deliver a personalised and enjoyable user experience while providing businesses and creators with a fair opportunity to reach their audiences effectively, just like us at Catalyst Communications.
