THE CATALYST BLOG

Chris Khoury Chris Khoury

How the TikTok Algorithm Works in 2026

TikTok's algorithm has changed significantly heading into 2026. Chris Khoury from Catalyst Communications breaks down how the For You page works today and what brands need to do differently to get seen.
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Instagram Ranking Explained: Understanding How Content is Prioritised

In a recent blog post, Instagram has shed light on the factors that influence the ranking of content on its platform. The social media giant aims to provide users with a better understanding of how their posts are prioritised in their followers' feeds. This article will summarise the key points from Instagram's announcement and explain the factors that determine the ranking of posts on the platform.

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