THE CATALYST BLOG
Social media strategy insights, content creation tips, TikTok and Instagram algorithm updates, and digital marketing perspectives — written by Chris Khoury, Sydney-based brand and digital strategist.
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NPC LIVE STREAMING ON TIKTOK: WHAT IS IT?
Spend enough time on TikTok and you’ll notice that (almos) every 2nd live is some version of this…but WHAT is it & WHY has it taken over the platform?! Lets unpack NPC TikTok Live Streams!