Social Media Agency for Hospitality Brands in Sydney
Catalyst Communications is a Sydney-based social media strategy and content creation agency specialising in hospitality — restaurants, bars, venues and food and beverage brands.
We have grown restaurants from a few thousand followers to tens of thousands, driven sell-out dishes through organic content alone, and managed campaigns that filled venue bookings weeks in advance — with real results our clients can see and measure.
If you run a restaurant, bar, venue or food and beverage brand and your social media is not converting followers into bookings, we should talk.
Why Hospitality Social Media Is Different
Social media for a restaurant or venue is not the same as social media for a software company or a fashion brand. The content needs to make people hungry. It needs to create urgency around events and bookings. It needs to reflect the atmosphere and personality of the venue in a way that makes someone feel like they are missing out if they do not show up.
Generic content agencies do not understand this. They post beautiful product shots and wonder why bookings are not moving. We understand that hospitality social media is part of the reservation journey — and every piece of content should be pushing someone one step closer to picking up the phone, clicking a booking link or walking through the door. We have deep specialisation in hospitality, entertainment and FMCG — industries where content has to do more than look good, it has to drive action.
What We Do for Hospitality Brands
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Before we touch a camera or write a caption, we build a strategy. Who is your customer? Which platforms are they actually on? What content makes them act versus what content they scroll past? What is your booking conversion goal and how does social media support it? We answer these questions first and build everything else on top of them.
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We produce in-house food photography, video and Reels specifically for hospitality brands. In-venue shoots, menu content, event coverage, behind-the-scenes moments, chef spotlights and seasonal campaign content. Everything is shot and edited for the platform it lives on — not repurposed from somewhere else.
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We handle the day-to-day management of your social channels. Posting, scheduling, community engagement, DM responses and monthly reporting. You focus on running the venue, we focus on filling it.
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Seasonal campaigns, new menu launches, event promotion, milestone moments. We build campaign frameworks that create genuine excitement around what is happening at your venue and drive the bookings to match.
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Every hospitality engagement includes monthly reporting covering reach, engagement, follower growth, website traffic from social and — most importantly — booking and revenue impact where trackable.
Our Hospitality Work
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![Saluti by Novella lamb shank dish — hospitality social media campaign by Catalyst Communications Sydney]()
Saluti by Novella — 500K Organic Reach, Zero Ad Spend
Catalyst Communications has managed social media content creation and strategy for Saluti by Novella, a Sydney Italian restaurant, since 2024. Since onboarding, we have grown their Instagram following by 2.17x, generated a total collective reach of 500,000 people across their social channels and driven so much demand for their Lamb Shank dish that the head chef asked us to stop posting about it — they could not keep up with order demand. Not a single dollar of paid advertising. Pure organic strategy and content.
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![Restaurant 317 Parramatta dining — hospitality social media campaign by Catalyst Communications Sydney]()
Restaurant 317 Parramatta — 53K Engaged Views and 12% Search Lift
We produced UGC social video content for Restaurant 317 — the oldest restaurant in Parramatta and the only Australian venue accredited by Coeliac Australia. The campaign drove 53,000 engaged views at 30% retention and generated a 12% increase in searches for Restaurant 317 across social platforms.
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![Ichoume Japanese izakaya Darling Harbour Sydney — hospitality social media campaign by Catalyst Communications Sydney]()
Ichoume Darling Harbour — 7K Engaged Views, 16% Search Increase
We drove brand awareness for the opening of Ichoume — a Japanese izakaya restaurant in Darling Harbour — through UGC video content. The campaign delivered 7,000 engaged views at 50% retention and a 16% increase in social platform searches for Ichoume.
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![Fratelli Fresh restaurant Sydney — hospitality social media campaign by Catalyst Communications Sydney]()
Fratelli Fresh — Loyalty Programme, 15K Sign-ups and 8% Sales Lift
For Fratelli Fresh under Pacific Concepts, we developed the Fratelli Friends loyalty programme and managed the full digital and social campaign to drive sign-ups, foot traffic and cheque spend. The programme generated 15,000 sign-ups in its first month and an 8% month-on-month sales lift
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![The Bavarian Oktoberfest on Tap ribs — hospitality social media campaign by Catalyst Communications Sydney]()
The Bavarian — Oktoberfest on Tap, 20% Sales Lift and 8 Weeks of Bookings
We ran the Oktoberfest on Tap campaign across three brands — The Bavarian, Munich Brauhaus and Bavarian Bier Cafe — for Pacific Concepts. The campaign combined paid social, live streaming, radio partnerships and EDM to drive a 20% month-on-month sales increase and fill venue tables through to December.
Who We Work With
We work with hospitality brands across restaurants, bars, cafes, venues, hotels and food and beverage businesses. Our clients range from independent restaurants building their following from scratch to established venue groups managing multi-location social across multiple brands.
Industries we have worked in: Italian dining, Japanese dining, Australian contemporary, European-style hospitality, FMCG food and beverage, festival and event hospitality, and fine dining. We work with brands in Sydney and nationally, including clients in Melbourne, Brisbane, and internationally.
FAQs
How much does social media management cost for a restaurant?
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Our packages for hospitality brands start at $1,500 per month for social media strategy only, up to $6,000 per month for full social media management including content creation, posting and community management. Every engagement is scoped around your specific venue, platforms and goals.
Do you shoot content at our venue?
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Yes. We produce in-venue content specifically for your space, your menu and your people. Stock imagery does not work for hospitality social media — the content needs to look and feel like your venue for it to convert.
How long before we see results?
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Most of our hospitality clients see measurable growth within the first 60 to 90 days — follower growth, increased reach and improved engagement. Booking-driving results typically compound from month three onwards as the algorithmic signals build. Our Saluti by Novella client started seeing sell-out demand from organic content within the first few months of working together.
Do you work with venues outside Sydney?
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Yes. We work with hospitality brands across Australia and internationally. The strategy, copywriting and management work is done remotely. For in-venue content shoots, we work with trusted production partners in other cities.
What platforms do you manage for hospitality brands?
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Primarily Instagram and TikTok — the two highest-impact platforms for hospitality discovery and bookings in 2026. We also manage Facebook, LinkedIn and Google Business Profile posts depending on your brand's specific audience.
Do you provide in-house food photography and video for restaurants?
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Yes. Catalyst Communications produces in-house food photography, Reels and video content at your venue as part of all content creation packages. We do not use stock imagery. Every piece of content is shot specifically for your space, your menu and your brand.
Do you manage paid social media ads for restaurants and venues?
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Yes. Catalyst Communications manages paid social media campaigns across Meta (Facebook and Instagram) and TikTok for hospitality brands. We have managed ad spend ranging from $5,000 to $50,000+ for restaurant, venue and entertainment clients, including a $20K Oktoberfest campaign for Pacific Concepts that drove a 20% sales lift.
What do your results look like? Can you show ROI?
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Our hospitality results to date:
500,000 organic social media reach for a Sydney Italian restaurant with zero paid advertising
2.17x follower growth for a Sydney restaurant since onboarding
2x return on ad spend for a food and wine festival campaign
20% month-on-month sales lift for a hospitality group across three brands
53,000 engaged video views for a Parramatta restaurant at 30% retention
8% month-on-month sales increase for a restaurant loyalty programme
15,000 programme sign-ups in the first month of a loyalty campaign launch
You're based in Sydney — do you work with hospitality brands in other cities?
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Yes, and we will come to you. Catalyst Communications is Sydney-based but we work with restaurants, bars and venues right across Australia, including Melbourne, Brisbane, the Gold Coast and Perth, as well as internationally in the UK, USA, Canada, New Zealand, UAE and Singapore.
Strategy, content planning, management and reporting is handled remotely. For in-venue content shoots, we either travel to you or connect you with trusted local production partners in your city — so the work is consistent no matter where you are.
Location has never stopped us from doing good work.
LETS CHAT SOCIAL MEDIA FOR HOSPITALITY
LETS CHAT SOCIAL MEDIA FOR HOSPITALITY
So you’ve read it all and now you’re ready to put us to the test, so, lets make a date of it and find a time to chat. Let’s Chat!