Naturellement food wine and culture festival — social media campaign by Catalyst Communications

NATURELLEMENT

NATURELLEMENT

CLIENT: WE ARE NEIGHBOURGOOD

BRAND: NATURELLEMENT

THE CONCEPT: NATURELLEMENT: A FOOD, WINE & CULTURE FESTIVAL

Strategic Overview/Objective

Naturellement was a 12-week social media campaign for an avant-garde wine and drinks festival at The Galleria, Ettalong. Catalyst Communications handled the full marketing mix, from paid social and influencer management to EDM, web assets and community outreach — driving ticket sales against a data acquisition objective.

Campaign results saw 156K social reach across platforms (instagram and Facebook), 2x ROAS across paid Meta, 45% EDM open rate

WHAT WE DID

  • Content Creation; digital assets, on ground signage, social media content

  • Paid social media management and strategy

  • Production for event launch + on-going support for Naturelelment

  • Collaboration with production partners

  • Copywriting + social management

  • Web/EDM development + asset management

  • Social media community management and community outreach

  • Influencer management

  • Partner and Sponsorship Management

Naturellement food wine and culture festival — social media campaign by Catalyst Communications - shot by Kitti Gould
Naturellement food wine and culture festival — social media campaign by Catalyst Communications - shot by Kitti Gould

CAMPAIGN RESULTS

  • EDM OPEN RATE

    Above industry average open rate on EDM at 45%

  • SOCIAL MEDIA REACH

    156K in social media reach across instagram

  • RETURN ON AD SPEND

    Saw an increase in 2x ROAS across the campaign

  • EDM SENT OUT

    24K EDMS sent out to a database of 3K with a CTR of 7%

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