NATURELLEMENT

NATURELLEMENT

CLIENT: WE ARE NEIGHBOURGOOD

BRAND: NATURELLEMENT

THE CONCEPT: NATURELLEMENT: A FOOD, WINE & CULTURE FESTIVAL

Strategic Overview/Objective

Drive conversion (ticket sales) for the Naturellement Festival at The Galleria, Ettalong in a 12 week campaign leading to an avant garde wine and drinks festival where we celebrate the unusual, the wickedly different, the well made and the artisan. A drinks event done righteously to celebrate regionality and local and smaller-scale producers.

Data acquisition through ticket sales competition.

WHAT WE DID

  • Content Creation; digital assets, on ground signage, social media content

  • Paid social media management and strategy

  • Production for event launch + on-going support for Naturelelment

  • Collaboration with production partners

  • Copywriting + social management

  • Web/EDM development + asset management

  • Social media community management and community outreach

  • Influencer management

  • Partner and Sponsorship Management

CAMPAIGN RESULTS

  • EDM OPEN RATE

    Above industry average open rate on EDM at 45%

  • SOCIAL MEDIA REACH

    156K in social media reach with 110

  • RETURN ON AD SPEND

    Saw an increase in 2x ROAS across the campaign

  • EDM SENT OUT

    24K EDMS sent out to a database of 3K with a CTR of 7%

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SALUTI BY NOVELLA