SALUTI BY NOVELLA
SALUTI BY NOVELLA
CLIENT: SALUTI BY NOVELLA
BRAND: SALUTI RESTAURANT / SALUTI CAFE
THE CONCEPT: SOCIAL CONTENT CREATION & STRATEGY
Strategic Overview/Objective
Catalyst Communications manages end-to-end social media content creation and strategy for Saluti by Novella — a Sydney Italian restaurant. Since onboarding in 2024, we've grown their social following by 2.17x, generated 500K in total organic reach across Instagram and TikTok, and created content so effective for their Lamb Shank dish that the head chef asked us to stop posting — they couldn't keep up with demand. No paid advertising. Pure organic strategy and content.
WHAT WE DID
In-venue content creation: Video and Static Content
Social media management
Seasonal menu content
Campaign development
Monthly social content reporting
Social strategy development
RESULTS
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![Saluti by Novella Sydney — social media content creation by Catalyst Communications]()
2.17x FOLLOWERS
Across active social channels, an increase of, on average 2.17x followers since onboarding in 2024
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![Saluti by Novella Sydney — social media content creation by Catalyst Communications]()
CONSISTENT REACH
Since onboarding Saluti, we’ve had a total collective reach of 500K
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![Saluti by Novella Sydney — social media content creation by Catalyst Communications]()
SELL OUT DISHES
The head chef actually asked us to stop posting about their Lamb Shank - they couldn’t keep up with the order demand
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![Saluti by Novella Sydney — social media content creation by Catalyst Communications]()
ORGANIC GROWTH
No paid ads spend. Zero. Driving pure organic growth and genuine interest in the venue.
