2025 Marketing Trends
Someone asked me the other day, "What do you think the social media and marketing trends of 2025 will be? There’s so much going on, what’s actually important?”
The industry is changing!
There are FIVE massive things for 2025 marketing and social trends that we need to be aware of going into the new year!
2025 SOCIAL MEDIA AND MARKETING TRENDS
The 5 Biggest Social Media & Marketing Trends for 2025
1. Generative AI AI is no longer a novelty — it's embedded in how brands plan, produce and distribute content. The brands winning in 2025 aren't the ones using AI to replace their content teams, they're the ones using it to move faster, test more ideas and personalise at scale. The key question isn't whether to use AI, it's knowing where human strategy still has to lead.
2. Content SEO Search behaviour is shifting. People are searching on TikTok, Instagram and YouTube the same way they used to search on Google. Brands that treat their social content as searchable assets — with intentional keywords, clear titles and value-first structure — will build discovery that compounds over time. Content SEO isn't just for blog posts anymore.
3. Live Shopping Live commerce is already massive in Asia and it's gaining serious traction in English-speaking markets. TikTok Shop is leading the charge in Australia. Brands that figure out how to make live shopping feel entertaining rather than transactional will win a format that converts at a rate most ads can't touch.
4. Community Platforms The broadcast era of social media is over. Followers don't mean much anymore — community does. Brands building genuine spaces for their audiences (whether that's a Discord, a private Facebook group, a Substack or a close-friends list) are creating loyalty that algorithms can't take away.
5. The Creator Economy The line between creator and brand is dissolving. In 2025 the smartest brands aren't hiring creators to post about them — they're building long-term creator partnerships that feel like genuine endorsements. The creator economy rewards authenticity and penalises obvious ads. If your creator content looks like an ad, it's not working.
And we’ve got the usual marketing trends from 2024 that will carry over again
* Trend Detoxing vs. Trend Bandwagoning - knowing when to hold em and when to fold em
* The eternal algorithm changes and knowing what works, what to test, when to buy in and when to stick to what you know
* Video: Long, short and the medium
* Cord-cutting, streaming and swapping one (loveable) idiot box for another
* Double down on EGC & Creators with Influence
* Value exchange content “no-click”
Its going to be a BIG YEAR for marketing! I’ll break down each of these in their own videos
@catalystcommunications Someone asked me the other day, "What do you think the social media and marketing trends of 2025 will be? ♬ original sound - Chris | Social Media Strategy
