TikTok's algorithm has changed significantly heading into 2026. Chris Khoury from Catalyst Communications breaks down how the For You page works today and what brands need to do differently to get seen.

Everything you need to know for social media trends in 2024

What is the best time on social? Whether you’re looking for the best time to post on Instagram or the best time to post on TikTok this post has ALL your answers & it’ll SURPRISE you!

Spend enough time on TikTok and you’ll notice that (almos) every 2nd live is some version of this…but WHAT is it & WHY has it taken over the platform?! Lets unpack NPC TikTok Live Streams!

TikTok's recommendation algorithm is an intricate system designed to provide users with a personalised feed of videos tailored to their interests and preferences. By analysing your interactions on the app, TikTok harnesses the power of machine learning to curate content specifically for you.