THE CATALYST BLOG

Social media strategy insights, content creation tips, TikTok and Instagram algorithm updates, and digital marketing perspectives — written by Chris Khoury, Sydney-based brand and digital strategist.

Chris Khoury 18/3/26 Chris Khoury 18/3/26

How the TikTok Algorithm Works in 2026

TikTok's algorithm has changed significantly heading into 2026. Chris Khoury from Catalyst Communications breaks down how the For You page works today and what brands need to do differently to get seen.

Chris Khoury 21/12/23 Chris Khoury 21/12/23

SOCIAL MEDIA TRENDS 2024

Everything you need to know for social media trends in 2024

Chris Khoury 9/10/23 Chris Khoury 9/10/23

WHAT IS THE BEST TIME TO POST ON TIKTOK & INSTAGRAM?

What is the best time on social? Whether you’re looking for the best time to post on Instagram or the best time to post on TikTok this post has ALL your answers & it’ll SURPRISE you!

Chris Khoury 29/8/23 Chris Khoury 29/8/23

NPC LIVE STREAMING ON TIKTOK: WHAT IS IT?

Spend enough time on TikTok and you’ll notice that (almos) every 2nd live is some version of this…but WHAT is it & WHY has it taken over the platform?! Lets unpack NPC TikTok Live Streams!

Chris Khoury 11/6/23 Chris Khoury 11/6/23

How TikTok Recommends Videos: Unveiling the Magic of Personalised Content

TikTok's recommendation algorithm is an intricate system designed to provide users with a personalised feed of videos tailored to their interests and preferences. By analysing your interactions on the app, TikTok harnesses the power of machine learning to curate content specifically for you.