FRATELLI FRIENDS

FRATELLI FRIENDS

CLIENT: PACIFIC CONCEPTS (formerly Rockpool Dining Group)

BRAND: FRATELLI FRESH

THE CONCEPT: FRATELLI FRIENDS

Strategic Overview/Objective

Catalyst Communications developed and launched the Fratelli Friends loyalty programme for Fratelli Fresh — a Pacific Concepts brand — with the objective of converting EDM subscribers into active in-venue loyalty members. The programme combined creative development, paid social, SEM, EDM, web assets and experience-led competitions to drive data acquisition, foot traffic and cheque spend.

WHAT WE DID

  • Creative ideation/conception with creative team

  • Loyalty programme development with BM

  • In-venue collateral approval

  • Copywriting + social management + Paid performance (Social + SEM)

  • Web/EDM development + asset management with CD

  • Development of Experience lead competitions to drive data acquisition

CAMPAIGN RESULTS

  • EDM SIGN UP INCREASED

    15,000 Sign-ups after initial month live

  • SALES LIFTS

    Saw an 8% sales increase month on month sales

  • SOCIAL REACH

    50,000 reached across social platforms during campaign period

  • SOCIAL ENGAGEMENT

    22,000 Social engagements across all platforms

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