The Bavarian Oktoberfest on Tap — social media marketing campaign by Catalyst Communications Sydney

OKTOBERFEST ON TAP

OKTOBERFEST ON TAP

CLIENT: PACIFIC CONCEPTS (formerly Rockpool Dining Group)

BRAND: THE BAVARIAN, MUNICH BRAUHAUS & BAVARIAN BIER CAFE

THE CONCEPT: OKTOBERFEST ON TAP

Strategic Overview/Objective

Catalyst Communications led the Oktoberfest on Tap campaign across three brands — The Bavarian, Munich Brauhaus and Bavarian Bier Cafe — as part of Pacific Concepts (formerly Rockpool Dining Group). The campaign combined creative ideation, paid social, live streaming, radio partnerships, EDM and in-venue activations to drive bookings throughout October, resulting in venues fully booked through to December.

WHAT WE DID

  • Creative ideation/conception with creative team

  • In-venue pop placement collaboration with Marketing Dir.

  • Production for hype content launch + live streaming on day

  • Collaboration with Radio partners

  • Copywriting + social management + Paid performance

  • Web/EDM development + asset management with CD

Oktoberfest on Tap campaign — The Bavarian and Munich Brauhaus social media management by Catalyst Communications
Oktoberfest on Tap campaign — The Bavarian and Munich Brauhaus social media management by Catalyst Communications

CAMPAIGN RESULTS

  • EDM SIGN UP INCREASED

    Increasing the Oktober Boss database by 30,000

  • SALES LIFTS

    Saw a 20% sales increase month on month across The Bavarian, Munich Brauhaus and Bavarian Bier Cafe

  • INCREASED VENUE BOOKINGS

    Saw an increase in 8 weeks of venue bookings, filling tables til December

  • PAID MEDIA BUDGET

    $20K spend across Instagram and Facebook driving bookings in venue

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