RASPBERRY REFRESH
RASPBERRY REFRESH
CLIENT: EHPLABS
BRAND: OXYSHRED
THE CONCEPT: RASPBERRY REFRESH
Strategic Overview/Objective
Catalyst Communications managed the full launch strategy for EHPlabs' limited edition OxyShred Raspberry Refresh flavour — spanning awareness, conversion and retention across Australian retail and international B2C channels. The campaign included creative development, influencer production, paid performance, social management, copywriting and landing page design.
WHAT WE DID
Strategic development
Creative ideation/conception
Production pre and on-set with internal creative team + influencers
Collaboration with internal performance team
Copywriting + social management
Landing page (hype and conversion) design
CAMPAIGN RESULTS
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EDM SIGN UP INCREASED
15,000 Sign-ups after initial month live
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SALES LIFTS
Saw an 8% sales increase month on month sales
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SOCIAL REACH
50,000 reached across social platforms during campaign period
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SOCIAL ENGAGEMENT
22,000 Social engagements across all platforms
